Our Structure
Insight and Site Research
Here we analyse our business, our customers and our competitors - allowing us to create strategies which keep us number one.
Local and Stores Marketing
Local activity is essential to support stores, so that we can ensure each store has the best layout, the right range, prices, services and location.
Brand Marketing
Brand marketing is about whipping up excitement about Tesco - strengthening our brand image and telling our customers about our promotions, deals and services in the most appealing way. Our high profile advertising is just one of the ways we do this.
Price and Promotions
It's obvious - price is a key reason why customers choose a store, and promotions drive excitement, interest and loyalty. We also keep a constant watch on what the competition are up to.
Clubcard and Tesco Freetime
The 2 million members of our Tesco clubs receive regular information and offers. Oh, and over 12 million Clubcard customers have our vouchers and coupons dropped through their letterboxes.