Vacancy details

Corporate Marketing - Marketing Manager - Market Research (Strategic Insight)

Tesco is a great place to work - whether you're planning the layouts of our aisles, sourcing products in Thailand or improving our supply chain in Turkey.

We have become a market leader by doing the little things that really matter for our customers and staff.

We believe in treating each other with respect, giving everyone an equal opportunity to get on.

It's our people that make the difference every day - helping us create value for our customers and earning their loyalty for life.

Job Specification:

The key purpose of the role is to deliver actionable insight to the business through the Customer Spotlight, the Brand Review and other ad-hoc research (including some input into People Insight, our research with Tesco staff). You will be responsible for pulling together findings from the different teams within insight, other areas of the business and from our agencies to help write key reports like the Customer Spotlight. You will use my skills in project management and in understanding research and data to ensure we identify and communicate action for the business.

Key Responsibilities:

• To spot patterns and trends in data and relate it to business activity
• Identify events outside the business that will impact customers and Tesco
• Set up and interpret research to answer key business questions
• Use information from pulses, trackers, and other research to highlight areas of focus for the business
• Be able to identify opportunities to improve existing processes, reports, and research methodologies
• Ensure that reports are written in a timely, insightful, and accurate way
• Work effectively with other areas of the business to advise on research/Insight best practice, existing research and sharing
• Be able to influence at a high level

Candidate Specification:

Leadership and General skills

Customer Focus

Personal Integrity

Drive

Team Working

Developing Self and Others

Analysing and Decision Making

Managing Performance

Managing Change

Gaining Commitment

Operating skills

Understanding customers

Site research

Marketing Excellence

Experience required

Experience of quant and qual agencies, research and methodologies

Strong analytical and problem solving abilities

Ability to spot trends and interpret customer behaviour, relating to both Tesco and the wider retail market

Good report writing, presenting and influencing skills

Good knowledge of all standard IT applications, especially Powerpoint and Excel

Ability to work with people at all levels, internal and external

Reference: 650

Location: Cheshunt

Salary: Competitive

Position: Permanent

Sector: UK Head Office, Commercial, Corporate Marketing

Apply before: Tuesday, 14 September 2010

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