Brand Manager X2

Hours: 36

Salary: Competitive

Location: Shire Park, Welwyn Garden City, Hertfordshire, AL7 1GA AL7 1GA

United Kingdom

Apply by: 31/05/2019

Brand Manager X2

Shire Park, Welwyn Garden City, Hertfordshire, AL7 1GA AL7 1GA

About the role

We are searching for 2 Brand Managers.

You will be responsible for

Being the brand champion – living and breathing the guidelines, tone of voice and values 
• Brand lead for the category you manage
• Build and drive Brand strategy across the 6Ps and innovation pipeline through development of annual brand audit, working in conjunction with category and product development teams.
• Maintain and develop Brand Guidelines for consistent execution
• Working collaboratively with execution teams bring to market new and existing propositions 
• Maintain and grow brand online presence on Tesco Direct, driving innovation and ensuring content is relevant and up to date
• Understand the market through monitoring key trends and identifying relevant shows, fairs and conferences
• Develop strong relationships with key stakeholders across product and other cross functional teams
• Ensure Tesco Group (International) relevance and transferability of Brand and category specific strategy, guidelines, pipeline & mixes

You will need

• Good understanding of branding, brand strategy, brand architecture and the development of brand guidelines and style guides
• Ability to develop a pipeline of innovation in brand based on a deep understanding of customer needs and have experience successfully taking these from concept to finished product
Sound understanding of research methodologies including: U&As; Concept Testing/Screening; product quality and Sensory Testing; packaging design testing and Qual/Quant Needs Segmentation. 
• Strong copywriting skills with a good understanding of the application of different tone of voice
• Brand Development & Interpreting customer trends 

About us

Our vision here at Tesco is to become every customer's favourite way to shop, whether they are at home, out shopping, on the move, anywhere in the world.

Our core purpose is ‘Serving Britain's shoppers a little better every day’.

Our business was built with a simple mission – to be the champion for customers, helping them to enjoy a better quality of life and an easier way of living. This hasn't changed. Customers want great products at great value which they can buy easily and it's our job to deliver this in the right way for them.

In the UK, we serve some 66 shoppers every second, so it's our goal to ensure every one of those customers experiences just a little better service on each visit.

We want our customers to be inspired and whatever they are looking for, we’re finding bigger and better ways to provide it.

We need people who share our ambition to deliver for our customers; passionate and confident people willing to take the initiative and drive us forwards. In return we offer excitement, a great team, an excellent benefit package and significant career development opportunities.

If that sounds exciting then we'd love to hear from you.


What’s in it for you

We offer excellent benefits that help make Tesco a great place to work.  These include but aren’t limited to:


  • An annual bonus scheme which you can achieve up to 3.5% of base salary
  • Colleague Clubcard (including a 2nd card for a family member) after 6 months service with 10% off most purchases at Tesco
  • Holiday starting at 25 days plus a personal day
  • A retirement savings plan - 4%-7.5% contribution rate
  • Life Assurance - 5 x contractual pay
  • Buy As You Earn Scheme
  • Save As You Earn Scheme
  • Deals & Discounts through Tesco including Tesco Mobile & Tesco Bank
  • Deals and Discounts through many other external businesses

Application process

Our office application process varies depending on the role and the level of experience needed.

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