PR Executive - F&F

Hours: 36

Salary: Competitive

Location: Shire Park, Welwyn Garden City, Hertfordshire AL7 1GA

United Kingdom

Apply by: 21/01/2021

PR Executive - F&F

Shire Park, Welwyn Garden City, Hertfordshire AL7 1GA

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About the role


The marketing team is the heart of where F&F plan and create everything that our customers will see across our marketing communications worldwide. We’re an energetic team who continuously work together to help move the F&F brand forward. Within this, our PR team are fast-paced, incredibly creative and work collaboratively with each other to help get the job done. With the ever-changing trends in the market, the PR team are the front-line ambassadors that help to spread the word when it comes to our latest must-haves and quality messages. Meticulous planning and outstanding relationship management are the two key elements that aid in the success of this department; with regular liaison amongst our commercial teams, internal leadership teams and of course, the fashion press.

You will be responsible for

We are looking for a driven and enthusiastic PR Executive to join our in-house PR team to hit the ground running and generate maximum media coverage for F&F clothing.

You will work on campaigns that highlight key brand messages, writing engaging and informative press releases and creating exciting PR mailers and event management. You will be responsible for print, digital and social coverage for brand activations. A PR background and strong contacts within the fashion industry would be a real bonus.

Whilst specific responsibilities will be dependent upon the changing needs of the Tesco business, the following provides an overview of the role’s key responsibilities and measures:


  • Building relationships with key fashion press & stylists
  • Securing PR coverage across target media titles
  • Press release writing
  • Pitching key fashion F&F stories to editors
  • Developing PR strategies for seasonal launches and key brand activations
  • Work with media houses to create and deliver impactful PR sponsorships
  • Helping with the management of the PR budget, including raising POs
  • Develop and nurture relationships with celebrities & influencers through gifting programme
  • PR coverage monitoring and reporting
  • Assisting in planning and execution of all PR/ influencer events
  • Organise sample management for press office
  • Work collaboratively with Social team to ensure all influencer content is maximised through PR channels.
  • Support global teams with PR events, samples and press office collateral requirements

You will need

You will need:

• Excellent verbal and written communication skills
• Influencing and stakeholder management
• Evidence of a strong network of media and influencer contacts
• Proactive attitude to generating press coverage
• Excellent organisational and administrative skills
• A solid understanding of the digital channels (even better, you’ll have experience working with them)
• Bachelor’s degree or demonstrable experience; an advanced degree or industry qualification would be a plus.


  • Flexibility, ability to plan and organise, responsiveness, creativity as well as a self-starter 
  • A true team player is essential and a genuine desire to talk to and work alongside others to get the job done
  • Able to build solid working relationships with peers and senior leadership.
  • Someone with an inquisitive mind who’s motivated and always wants to do the right thing for our customers
  • Ability to demonstrate strong written, verbal communication and presentation skills to all levels of seniority and disciplines within the organisation.
  •  Comfortable with ambiguity
  • Driven and proactive. Ability to drive projects forward using initiative.
  • Adaptable. From time to time, you may be asked to work on campaign communications outside of the PR channel; so you’ll relish the opportunity to learn new things

This role could be a great fit for a PR executive looking for an exciting new challenge – or an account manager in a fashion or lifestyle PR agency looking for an in-house role.


What’s in it for you

We offer excellent benefits that help make Tesco a great place to work.  These include but aren’t limited to:

  • Annual bonus scheme where you can earn up to 3.5% of base salary
  • Holiday starting at 20 days plus a personal day, rising to 22 days after 12 months (plus 8 Bank holidays)
  • On-site state of the art gym at our Welwyn Campus with discounted “Gympass” membership & free health checks via Nuffield Health
  • Retirement savings plan - save between 4% and 7.5% and Tesco will match your contribution
  • Life Assurance - 5 x contractual pay
  • Share Schemes – Join our ‘Buy As You Earn’ & ‘Save As You Earn’ share schemes after 3 months service
  • Colleague Clubcard (including a 2nd card for a family member) after 3 months service
  • Colleague Discounts:
    • 10% increasing to 15% after every pay day for a four day period, off most purchases at Tesco
    • 10% off One Stop
    • 10% off pay monthly & SIM only deals with Tesco Mobile
    • 20% off all F&F purchases
    • 20% off car, pet and home insurance at Tesco bank. T&C’s apply
    • 25% off Tesco Café
    • 50% off complete glasses purchases & free eye tests (other offers available) at Vision Express
    • 50% off health checks at Tesco Pharmacy
  • An exclusive deals and discounts website saving you money on everyday purchases, treats for the family, eating out and utility bills for the home
  • Cycle to work scheme
  • Shuttle Bus Service to/from Hatfield & Welwyn Garden City Station to Welwyn Campus & Hatfield Offices
  • Opportunities to get on - take advantage of our ongoing learning opportunities and award-winning training, to help you achieve the job and career you want
  • Our Employee Assistance Programme helps you deal with life’s challenges
  • Financial wellness - Tesco has partnered with experts to help you make the most of your money
  • Get involved in a range of fundraising activities with our long-term charity partners

Application process

Our office application process varies depending on the role and the level of experience needed.

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