Copywriter - Marketing Communications (12 month maternity contract)

Hours: 36

Salary: Competitive

Location: Shire Park, Kestral Way, Welwyn Garden City AL7 1GA

United Kingdom

Apply by: 27/01/2021

Copywriter - Marketing Communications (12 month maternity contract)

Shire Park, Kestral Way, Welwyn Garden City AL7 1GA

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About the role

We have an exciting opportunity to join our thriving Creative Services team for 12 months as a Copywriter within the Marketing team. It’s a busy and experienced team where you can make a real difference and talk to millions of our customers on a weekly basis.

The majority of the work will be focussed around seasonally relevant trade, service and CRM emails and direct mail, for both our grocery business and across the Tesco estate – as well as the creation of engaging online content.

We require approx 1-2 years copywriting (within Marketing) experience. You will be a good communicator who can build strong relationships with colleagues in marketing and beyond, lending them your language expertise to make sure they deliver the very best message to customers.

About the team

The Creative Services team sits at the heart of Tesco’s UK Marketing Communications department, which plans, creates, distributes and evaluates a vast range of content, both online and offline.

You’ll see our work everywhere: on our social media platforms, on our website, in Tesco magazine (the UK’s most read publication), and in other places like our gift guide. We also write and design the emails that we send to customers and the direct mail they get though the post.

At Tesco, our purpose is to make sure we’re always serving Britain’s customers a little better every day. We bear this in mind when creating all content – making sure that it’s as helpful as possible for our customers, while also allowing us to stand out.

We work closely with the rest of the Marketing Comms team (as well as the wider business such as the brand and product teams), making sure that the content we create contributes to Tesco’s wider business strategy – and the core purpose we mentioned earlier. We may be the country’s biggest retailer, but we want customers to feel like we’re talking directly to them in a friendly way. There’s nothing more boring than a corporate giant with a minuscule personality.

You will be responsible for

  • Writing compelling and engaging customer-facing marketing copy, including direct mail, email, digital display and SEO-friendly online content
  • Actively make sure brand guidelines are followed across Marketing Comms, and act as an ambassador for the correct tone of voice
  • Helping teams across Marketing Comms by subediting and proofreading copy to make sure it’s absolutely correct and on brand.

You will need

  • 1-2 years’ experience working either client-side or agency-side (within retail would be a bonus)
  • Exceptional and engaging writing ability
  • An impressive portfolio of work
  • A clear understanding of how copy – good or bad – can affect brand perception
  • An unwavering dedication to high quality writing and grammatical accuracy
  • A solid understanding of SEO best practice
  • The ability to adapt and tailor copy for different channels
  • Excellent sub-editing skills
  • A creative mind that’s bubbling over with ideas
  • An understanding of customer behaviours in the retail industry and how they can and have changed over time
  • the ability to capture customers interest in one line.

About you:

So that’s what we’d expect job-wise. As for what we’re looking for in the right person, you’ll be:

  • a sociable type who enjoys working as part of a (dare we say lively, dynamic and fun) team
  • a creative thinker who’s always looking for “a better way to say it”
  • able to think of adjectives besides “delicious” and “tasty” on a daily basis
  • well organised, flexible, pragmatic and a lateral thinker
  • able to interpret guidelines and be an ambassador for them – a guardian of brand standards
  • a good communicator who can build strong relationships with colleagues in marketing and beyond, lending them your language expertise to make sure they deliver the very best message to customers
  • objective, thick-skinned, open to change and accepting of constructive criticism (because when it comes to copy and design, everyone’s a critic)
  • able to defend your work and persuade colleagues to use it, while remaining flexible and collaborative
  • someone with an inquisitive mind who’s motivated and always wants to do the right thing for our customers
  • a stickler who’s eye twitches when they see a mistake – like in this very bullet point
  • someone whose spotted (and is disproportionately annoyed by) the other handful of deliberate mistakes in this job spec and can list them
  • a creative who has an aversion to corporate jargon (but who understands it and can translate it into everyday language)
  • calm under pressure and able to take last minute briefs and changes in your strides
  • able to think of an original alternative word to “passionate” when describing how you feel about really good copy.


What’s in it for you

We offer excellent benefits that help make Tesco a great place to work.  These include but aren’t limited to:

  • Annual bonus scheme where you can earn up to 3.5% of base salary
  • Holiday starting at 20 days plus a personal day rising to 22 days after 12 months (plus 8 Bank holidays)
  • On-site state of the art gym at our Welwyn Campus with discounted “Gympass” membership & free health checks via Nuffield Health
  • Retirement savings plan - save between 4% and 7.5% and Tesco will match your contribution
  • Life Assurance - 5 x contractual pay
  • Share Schemes – Join our ‘Buy As You Earn’ & ‘Save As You Earn’ share schemes after 3 months service
  • Colleague Clubcard (including a 2nd card for a family member) after 3 months service
  • Colleague Discounts:
    • 10% increasing to 15% after every pay day for a four day period, off most purchases at Tesco 
    • 10% off One Stop
    • 10% off pay monthly & SIM only deals with Tesco Mobile
    • 20% off all F&F purchases
    • 20% off car, pet and home insurance at Tesco bank. T&C’s apply
    • 25% off Tesco Café
    • 50% off complete glasses purchases & free eye tests (other offers available) at Vision Express
    • 50% off health checks at Tesco Pharmacy
  • An exclusive deals and discounts website saving you money on everyday purchases, treats for the family, eating out and utility bills for the home
  • Cycle to work scheme
  • Shuttle Bus Service to/from Hatfield & Welwyn Garden City Station to Welwyn Campus & Hatfield Offices
  • Opportunities to get on - take advantage of our ongoing learning opportunities and award-winning training, to help you achieve the job and career you want
  • Our Employee Assistance Programme helps you deal with life’s challenges
  • Financial wellness - Tesco has partnered with experts to help you make the most of your money
  • Get involved in a range of fundraising activities with our long-term charity partners

About us

Our vision here at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move.  Our core purpose is ‘Serving Britain's shoppers a little better every day’.  Our business was built with a simple mission – to be the champion for customers, helping them to enjoy a better quality of life and an easier way of living. This hasn't changed. Customers want great products at great value which they can buy easily and it's our job to deliver this in the right way for them.  In the UK, we serve some 66 shoppers every second, so it's our goal to ensure every one of those customers experiences just a little better service on each visit.
We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings to enable us to serve our shoppers a little better every day. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities.  We're a big business with diverse working patterns and many business areas which means that we can find something that works for you.  Everyone is welcome at Tesco.
NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.

Application process

Our office application process varies depending on the role and the level of experience needed.

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