Online Content Executive - Optimisation (FTC)

An exciting opportunity has arisen to join our fast-paced online grocery team, focused on providing the optimum shopping experience for our customers, driving sales & conversion growth. As a content optimisation executive, you will be numerate and analytical, responsible for helping to improve the onsite content performance using data & analytics, to identify unique opportunities that will help deliver engaging trade and customer centric content.

Customer obsession will be the key in every decision made to ensure the on-site experience is best in class, this will be achieved through data led approach.

• Monitoring online sales performance on weekly basis, identifying opportunities to improve commercial KPIs ensuring we deliver against forecast and budget through content and other levers available.
• Continuously improve performance of campaigns and events by drawing on a range of resources to spot trends, and drive change in consideration of overall customer experience.
• Proficient in working with large amount of sales and analytics data to produce weekly reports, provide adhoc analysis and support the wider team with optimisation of onsite content.
• Support analytics reviews of content both in-flight (based on analysis of web metrics, internal/external marketing activity, business commercial changes and external factors) & post-event and use this data to inform optimisation and to develop insight for future content work.
• Co-ordinate and deliver the assigned business trade events & campaigns online, making sure they are customer focused and continuously optimised using customer interaction data. Post implementation review will also form part of the execution process.
• Excellent attention to detail and broader view of all elements in play when briefing new content to the Creative Services Team.
• Confident in interpreting data to make smart recommendations that will add value by improving sales and customer experience.
• Support online trading manager in liaising with Media partners (dunnhumby) and commercial teams to develop a programme of inspirational supplier led content.
• Pro-actively seek and own new or improve trading opportunities through all onsite and offsite tools.
• Liaising and working with key stakeholders across the business, including commercial trade planning, instore events, operations, customer teams, dunnhumby, digital product.
• Rigorous and thorough approach to conducting daily content checks to maintain flawless customer experience and legality of the site.

Desirable skills relevant for role:

• Analytical skills (incl SQL, Excel, Adobe analytics, tableau)
• Ability to build reporting and dashboards within Adobe analytics and tableau
• MS Office (PowerPoint, Word, Outlook, Excel)
• Communication and presentation skills (especially regarding presenting insights in a clear, compelling way)

Desirable experience relevant for the role:

• An analytical or numerical background
• Experience working with large datasets
• An inquisitive and analytical thinker
• Experience in a commercial environment
• Experience in a customer facing role
• Experience using Content Management System

Key people and teams I work within and outside of Tesco:

• Online creatives team (copy writers, design & development teams)
• SEO Agency
• Trade Planning & Dunnhumby       
• UX / UI
• Commercial Product categories       
• Online Operations
• Sales & Web analytics

We offer excellent benefits that help make Tesco a great place to work!  These include but are not limited to:

• Annual bonus scheme
• Holiday starting at 20 days, rising to 22 days after 12 months, plus a personal day (and bank holidays)
• Great colleague discounts and deals, saving you money on everyday purchases, utility bills for the home and more
• Retirement savings plan – save between 4% and 7.5% and Tesco will match your contribution
• Buy As You Earn and Save As You Earn share schemes
• Opportunities to get on – take advantage of our ongoing learning opportunities and award-winning training to help you achieve the career you want

Our vision at Tesco is to become every customer’s favourite way to shop, whether they are at home or out on the move.  Our core purpose is “Serving our customers, communities and planet a little better every day”.  Serving means more than a transactional relationship with our customers.  It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of, and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves.  At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings.  We’re committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities.  We’re a big business with diverse working patterns and many business areas which means that we can find something that works for you.  Everyone is welcome at Tesco.

We have recently announced that we are moving to a more blended working week – combining office and remote working.  Our offices continue to be where we connect, collaborate and innovate.  Talk to us about how this can work for you.

Note: Should you be successful in your application, your employment will be subject to and conditional upon you providing your bank account details on your agreed start date.