Hours: 37.5
Salary: Competitive plus benefits
Location: Walsall WS8 7HU
United Kingdom
Apply by: 25/08/2022
Walsall WS8 7HU
At One Stop we aim to serve our local shoppers a little better every day, with a culture that is friendly, fun and where everyone is treated with respect, you have a really great place to work. As part of the team you can make a difference to our business by:
We want you to understand the business inside out, we need you to live and embed our values and build great relationships with the amazing people across our business.
•I execute the online content strategy in line with our comms plan and ensure the correct channels are used to meet audience needs.
•I manage end-to-end email campaigns, including planning, coordinating, set-up, segmenting, targeting, testing, reporting and optimization.
•I develop and maintain the email marketing test plans, launch tests, analyse and report test results.
•I track and analyse all email performance and provide recommendations based on customer trends and behaviour in conjunction with our target audiences.
•I implement the strategy for the One Stop website, working to enhance the user experience, ensuring our content is optimised, compelling for customers and on-brand.
•I implement day-to-day updates of our content management system (CMS) including promotional, seasonal, ad hoc & inspirational campaigns and updates.
•I use CRM to maximise online marketing opportunities.
•I execute Mobile and Digital display ad campaigns & provide recommendations for best performing ROI
•I am responsible for our SEO for both Franchise and Core ensuring that its regularly updated through SEO tracking programs.
•I ensure that the data transfer process, data hygiene, GDPR opt-out compliance and contact management is effective, compliant & optimise.
•I provide reports to the business on a regular basis.
•I work closely with in-house teams to create compelling concepts and creative.
•I manage internal & external stakeholders building strong relationships with key Tesco colleagues, & the in-house creative team.
•I keep abreast of digital platforms and innovation to ensure that the brand maintains competitive advantage.
•I work alongside digital team members to ensure that our online content is consistent, up to date and on-brand.
•I work closely with and report to the Digital Marketing Manager to ensure our online channels are playing their role in the customer journey.
Technical Skills
•Good analysis / numerical skills
•Good time management, planning and organising skills
•Knowledge of the convenience retail sector
•Experience with email, product catalogue and CMS systems
•Experience in building strong relationships and managing stakeholders
Qualifications
•Marketing degree, CIM or similar qualification
•Ideally a commercial / FMCG, e-communication marketing background
•Analytical, with data-lead approach
At One Stop we value our colleagues just as much as our customers, and part of this is the benefits we offer:
One Stop is a subsidiary of the Tesco Group but is operated as a separate business and as such benefits offered will differ between One Stop and Tesco.
One Stop have the right to withdraw the vacancy before the closing date should a successful application be received prior to the closing date. As such we would highly encourage you to submit your application as soon as you can.