Lead PR Executive - F&F

Hours: 36

Salary: Competitive

Location: WGC

United Kingdom

Apply by: 30/05/2023

Lead PR Executive - F&F


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About the role

We are so delighted to share this rare and exciting position to join the F&F team at Tesco.

The successful candidate will be working on campaigns that highlight key brand messages, writing engaging and informative press releases and creating exciting PR mailers and event management. Responsible for print, digital and social coverage for brand activations. A PR background and strong contacts within the fashion industry would be a real bonus.

This role could be a great fit for a PR executive looking for an exciting new challenge – or an account manager in a fashion or lifestyle PR agency looking for an in-house role.

You will be responsible for

  • Building relationships with key fashion press & stylists
  • Securing PR coverage across target media titles
  • Press release writing
  • Pitching key fashion F&F stories to editors
  • Developing PR strategies for seasonal launches and key brand activations
  • Work with media houses to create and deliver impactful PR sponsorships
  • Helping with the management of the PR budget, including raising POs
  • Develop and nurture relationships with celebrities & influencers through gifting programme
  • PR coverage monitoring and reporting
  • Planning and execution of all PR/ influencer events
  • Organise sample management for press office
  • Work collaboratively with PR & Social team to ensure all influencer content is maximised through PR channels.
  • Support global teams with PR events, samples and press office collateral requirements

You will need

• Excellent verbal and written communication skills
• Influencing and stakeholder management
• Evidence of a strong network of media and influencer contacts
• Proactive attitude to generating press coverage
• Excellent organisational and administrative skills
• A solid understanding of the digital channels (even better, you’ll have experience working with them)
• Bachelor’s degree or demonstrable experience; an advanced degree or industry qualification would be a plus.


  • Flexibility, ability to plan and organise, responsiveness, creativity as well as a self-starter 
  • A true team player is essential and a genuine desire to talk to and work alongside others to get the job done
  • Able to build solid working relationships with peers and senior leadership.
  • Someone with an inquisitive mind who’s motivated and always wants to do the right thing for our customers
  • Ability to demonstrate strong written, verbal communication and presentation skills to all levels of seniority and disciplines within the organisation.
  •  Comfortable with ambiguity
  • Driven and proactive. Ability to drive projects forward using initiative.
  • Adaptable. From time to time, you may be asked to work on campaign communications outside of the PR channel; so you’ll relish the opportunity to learn new things


What’s in it for you

We offer excellent benefits that help make Tesco a great place to work! These include but are not limited to:

  • Annual bonus scheme.
  • Holiday starting at 20 days plus a personal day rising to 22 days after 12 months (plus 8 Bank holidays).
  • Retirement savings plan - save between 4% and 7.5% and Tesco will match your contribution.
  • Life Assurance - 5 x contractual pay.
  • Great colleague deals and discounts, saving you money on everyday purchases, eating out and utility bills for the home.
  • Opportunities to get on - take advantage of our ongoing learning opportunities and award-winning training, to help you achieve the job and career you want.

Click here to read more about the benefits we have available for our colleagues.

About us

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is ‘Serving our customers, communities and planet a little better every day’. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.

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