Content & Social Media Assistant

Hours: 36

Salary: Competitive

Location: Shire Park, Kestral Way, Welwyn Garden City AL7 1GA

United Kingdom

Apply by: 21/09/2023

Content & Social Media Assistant

Shire Park, Kestral Way, Welwyn Garden City AL7 1GA

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About the role

A great opportunity has arisen within our Marketing team at Tesco for a Content and Social Media Assistant.

You will be supporting the Content and Social Media Managers to help develop and implement content across all social media platforms with a view to increasing presence and engagement. 

This is a great opportunity to join the team and grow your experience within the area of content creation, customer engagement and social media marketing.

The Hiring Manager for this vacancy is Richard Lake / Recruiter: Ellie Goldby

You will be responsible for

  • Taking and managing internal briefs from planning to execution, overseeing the end to end process and bringing our brand tone of voice to life for customers by sharing helpful content, products, deals and information and supporting marketing campaigns by driving conversations and excitement with customers online through our social platforms
  • Engaging with customers in a simple, honest, energetic and human tone on social media platforms and surprise and delighting them with proactive, personalised gifts that strengthen their relationship with Tesco
  • Assessing customer behaviour research, insights & trends, and work with creative and media agencies to build content and marketing plans supporting campaigns and key customer moments.
  • Using social listening tools to identify opportunities to engage with customers, uncover trending topics that Tesco can have a role in and implement reactive, trend-led content that puts Tesco at the forefront of pop culture
  • Assessing media plans and recommendations in line with brief objectives and platform opportunities.
  • Overseeing the production of bespoke content, working closely with our creative partners, from shoots through to fee.
  • Providing ongoing analysis, key insights and recommendations to optimise the performance of social media and streamline ways of working.
  • Generating and nurturing loyalty through creating and engaging with social media interactions through on-going community management and proactively seeking out social opportunities
  • Working with other departments and peers around key campaigns to make sure our messages are consistent across multiple channels and relevant to the wider business.
  • Continuously updating the team on planned activities, results, competitor activity and test & learn opportunities.
  • Schedule and/or deploy social media posts across all platforms: TikTok, Meta, X, YouTube, Pinterest., Snapchat through our CMS system Sprout.

You will need

  • An understanding of content across a range of channels, particularly social media channels
  • An understanding of customer behaviours in the retail industry and how they’ve changed over time
  • A keen awareness of developments and trends within social media
  • A critical eye for reviewing creative content and copy
  • A relevant degree or social media/content experience

What’s in it for you

We offer excellent benefits that help make Tesco a great place to work! These include but aren’t limited to:

  • Annual bonus scheme 
  • Holiday starting at 20 days plus a personal day rising to 22 days after 12 months (plus 8 Bank holidays)
  • Retirement savings plan - save between 4% and 7.5% and Tesco will match your contribution
  • Life Assurance - 5 x contractual pay
  • Great colleague deals and discounts, saving you money on everyday purchases, eating out and utility bills for the home
  • Opportunities to get on - take advantage of our ongoing learning opportunities and award-winning training, to help you achieve the job and career you want

Click here to read more about the benefits we have available for our colleagues

About us

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is ‘Serving our customers, communities and planet a little better every day’. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We’re proud to have been accredited Disability Confident Leader and we’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please click here.

We’re a big business and we can offer a range of diverse full-time & part-time working patterns across our many business areas, which means that we can find something that works for you.  We work in a more blended pattern - combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us about how this can work for you - Everyone is welcome at Tesco.

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