Insight Executive - Brand

Hours: 36

Salary: Competitive

Location: Shire Park, Kestral Way, Welwyn Garden City AL7 1GA

United Kingdom

Apply by: 27/10/2023

Insight Executive - Brand

Shire Park, Kestral Way, Welwyn Garden City AL7 1GA

Add to basket Share Apply

About the role

At Tesco, we believe Customers and Colleagues are at the forefront of our business and deserve to drive positive change across our future growth. The Insight team’s mission is to act as the voice of the Customer and influence Tesco to make confident decisions that aligns with Customer wants and needs. Our key priorities are setting the customer agenda, commercialising insight, business partnering internally and externally, storytelling and democratising insight.

In this role you will play a key part in evolving the Tesco brand. By delivering clear insights and actionable recommendations, you will help evolve and grow our master brand and customer facing propositions, ensuring we achieve our targets. You will also use insight and foresight to identify new opportunities to evolve customer perception of Tesco

You will be responsible for

  • Connecting multiple data sets of varying types (research, behavioural, panel, economic, market context) to support the creation of insight about our brand, customers & competitors that we can act on.
  • Delivering fast turnaround brand insight & analysis, using multiple data sets to create high quality data visualisation & written content for senior stakeholders.
  • Managing the Tesco brand tracking questionnaire, accountable for ensuring questions match Tesco’s changing business needs, signing off the survey each period.
  • Interpreting brand tracking & research to tell compelling stories, sharing this across the business, through face-to-face and virtual presentations, to deliver practical recommendations.
  • Managing brand research and analytics requests, providing clear and focused briefs to agency partners. Ensuring those projects deliver against requirements, on time and on budget, and key messages land with impact.
  • Leading the quarterly brand story presentation, working with our agency partners and presenting to large groups of business stakeholders.
  • Writing a periodic summary of insight from the Tesco Brand Tracker to outline key headlines and drivers of change, for senior leadership.

You will need

  • Ability to consolidate multiple sources of data and insight to create clear and succinct presentations using data visualisation and storytelling.
  • Ability to analyse and interpret data from different sources.
  • 3 years’ experience in an insight function, agency or as a recipient of Insight content (e.g. Brand Manager, Planner, Marketing Exec, Category Lead).
  • Ability to manage multiple projects at once across multiple agencies and stages.
  • Good understanding of different insight approaches and tools.
  • A passion for evolving major brands and a curiosity for understanding customers brand perceptions.

What’s in it for you

We offer excellent benefits that help make Tesco a great place to work! These include but aren’t limited to:

  • Annual bonus scheme 
  • Holiday starting at 20 days plus a personal day rising to 22 days after 12 months (plus 8 Bank holidays)
  • Retirement savings plan - save between 4% and 7.5% and Tesco will match your contribution
  • Life Assurance - 5 x contractual pay
  • Great colleague deals and discounts, saving you money on everyday purchases, eating out and utility bills for the home
  • Opportunities to get on - take advantage of our ongoing learning opportunities and award-winning training, to help you achieve the job and career you want

Click here to read more about the benefits we have available for our colleagues

About us

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is ‘Serving our customers, communities and planet a little better every day’. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We’re proud to have been accredited Disability Confident Leader and we’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please click here.

We’re a big business and we can offer a range of diverse full-time & part-time working patterns across our many business areas, which means that we can find something that works for you.  We work in a more blended pattern - combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us about how this can work for you - Everyone is welcome at Tesco.

Back to top