Consumer PR Coordinator

Salary: Competitive

Location: Shire Park, Kestral Way, Welwyn Garden City AL7 1GA

United Kingdom

Apply by: 23/07/2024

Consumer PR Coordinator

Shire Park, Kestral Way, Welwyn Garden City AL7 1GA

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About the role

A key member of the Consumer PR team, helping to elevate Tesco’s reputation and generate positive media coverage. The team focus on value, quality, product (including food, BWS and Home) and seasonal moments but actively explore every additional opportunity to positively reinforce our key messages with media.

Working closely with wider Group Communications team to ensure Tesco maintains its position as number one Share of Voice against competitors.

The Hiring Manager for this vacancy is Victoria Hood

You will be responsible for

  • Responsible for the day to day running of the Product Press Office for Tesco including:
    • Responding to media requests for information, images and product samples in a timely fashion
    • Proactive gifting and media outreach plan
    • Sending journalist information on top deals and offers on a weekly basis
    • Sending invitations and managing RSVPs to media events
    • Managing core media lists
  • Staying close to PR leading edge practice and continually looking for compelling and exciting new ways to land Tesco’s messaging.
  • Helping to manage consumer PR events and activations to agreed budget and timings
  • Writing press materials and undertaking relevant approvals as well as reviewing materials and content created by external suppliers to ensure accuracy and suitability.
  • Setting clear measures and KPIs for activity to ensure effectiveness and demonstrate the impact and efficiency of our activity.
  • Building and maintaining effective relationships with our PR agencies and other external stakeholder, including working closely with media monitoring agency to report on coverage earned.
  • Building and maintaining effective relationships with key journalists and media outlets and ensuring regular programme of journalist engagement.
  • Helping to manage budgets.
  • Following our Business Code of Conduct and always acting with integrity and due diligence

You will need

Operational skills relevant for this job:

  • Strong communication skills with great attention to detail.
  • Excellent planning and organisation skills.
  • Energy and enthusiasm!
  • Ability to build positive relationships with journalists.
  • A can-do, collaborative approach, ability to work well with multiple stakeholders.
  • Comfortable working under pressure, across multiple projects and at a fast pace where needed.

Experience relevant for this job:

  • Experience dealing with journalists preferable.
  • Experience managing agencies and working with other external stakeholders.
  • Experience of building internal stakeholder networks.
  • Experience planning projects and events and tracking results.
  • Experience copywriting.
  • Experience managing budgets.

What’s in it for you

We’re all about the little helps. That’s why we give our wonderful colleagues bags of benefits. Including wellbeing services, an award-winning pension scheme and much, much more, our colleague reward package keeps on giving. And helps make every day a little better for you and your family. These include but are not limited to:

  • Annual bonus scheme of up to 20% of base salary
  • Holiday starting at 25 days plus a personal day (plus Bank holidays)
  • Buy holiday salary sacrifice scheme (for salaried roles)
  • Private medical insurance
  • Retirement savings plan - save between 4% and 7.5% and Tesco will match your contribution
  • Life Assurance - 5 x contractual pay
  • 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 4 weeks fully paid paternity leave
  • The right to request flexible working from your first day with us
  • Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
  • A Colleague Clubcard for you & a family member (after 3 months of service), giving you access to lots of discounts in-store & online
  • Great colleague deals and discounts, saving you money on everyday purchases, eating out and utility bills for the home
  • Access to our colleague networks providing a space for colleagues to come together from a range of backgrounds. For more information about our colleague networks please click here
  • Opportunities to get on - take advantage of our ongoing learning opportunities and award-winning training, to help you achieve the job and career you want

Click Here to read more about the full range of benefits we have available for our colleagues

About us

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is ‘Serving our customers, communities and planet a little better every day’. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We’re proud to have been accredited Disability Confident Leader and we’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please click here.

We’re a big business and we can offer a range of diverse full-time & part-time working patterns across our many business areas, which means that we can find something that works for you.  We work in a more blended pattern - combining office and remote working.  Our offices will continue to be where we connect, collaborate and innovate.  If you are applying internally, please speak to the Hiring Manager about how this can work for you - Everyone is welcome at Tesco.

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