We talk about Every Little Helps a lot, but it's not just a catchphrase or marketing slogan, it represents everything we stand for. For our people and our customers, it's how we run our businesses from China to Chorley.
As Tesco has grown, so has the importance of Every Little Helps. Over time, we've gone from simply selling groceries to providing anything from loans to mobile phones. By setting out in all these new directions we ran the risk of losing our way. So, we have relied on Every Little Helps more and more over the years, to act as a common philosophy to bind us all together.
Throughout all our businesses across the world we measure our performance through the Steering Wheel, whether we work in distribution, head o