The philosophy of Every Little Helps is behind everything we do - it's not just something we say, we really do mean it. Really.
But words are easy. It's actions that count. So here are some recent, real-life examples of 'Every Little Helps' in action.
To ensure our customers can always find what they're looking for, on every trip to one of our UK stores, we've introduced a new way of counting groceries. It's already helping us stop gaps appearing on our shelves.
In our Chinese stores, we've introduced a price guarantee on basic foods our customers need, such as eggs, rice and bread. If they can buy these products for less at a local competitor, we refund dou